About FCBUlka About FCBUlka About FCBUlka
Swati Bhattacharya - Chief Creative Officer
swati bhattacharya
Twenty-two years ago, Swati Bhattacharya started her career in advertising. A young woman driven by hunger and excitement, she made her mark very quickly. Today, she is the Chief Creative Officer of FCB Ulka.
Though she prefers not to define herself through her designation but achievements. A firm believer in the art of advertising, she understands how one’s thoughts have the ability to entertain many, and the responsibility it entails; the responsibility to educate our audiences and perhaps, “…catch society off guard”—to quote her. Her work always finds that magical connection between human and brand truths. Her human stories have won her India's highest award in cinema, the Dadasaheb Phalke Award, in 2014 for best screenplay.
Swati is impassioned by talent and believes in the development of it, by building a culture that invests in bringing out the true potential in people. For her, ‘being good’ is not enough. Being brave and real is her philosophy, at work and away from it.
Nitin Karkare- Chief Executive Officer
One word that is most often used to describe Nitin is cool. It is this trait that has helped him stay cool through 30 action packed years in advertising. Advertising was an instant career choice for Nitin after he finished his MBA in 1986. After starting off in FCBUlka, Nitin joined Everest Advertising for a few years gaining valuable experience while handling the P&G business. He returned to Ulka in 1993.
He combines an easy going nature with an affable personality to forge an effective partnership with his creative team, who are ever ready to give their best for him at all times. Through his years in FCBUlka, Nitin has given many clients a reason to smile. Be it Amul, Tata Motors, Zee, ITC, Wipro or Zodiac. Beer and Bourbon (although never mixed) give Nitin a high. As do Tom Clancy, Ludlum and Forsyth. A 45-minute workout on his exercycle would be the most exhilarating start to his day.
Ritu Madbhavi - Chief Information Officer
Precision, logic and order define Ritu. Not surprising when you learn that she studied statistics and graduated at the top of her class from Delhi University. Ritu took her passion for mathematics further and did her masters in applied mathematics from Carlton University, Canada.
Over the past twenty five years, Ritu has applied this precision and mathematician’s logic in all the assignments that she has handled. Starting from her first stint at TCS, followed by teaching and analytics engagements at NIIT and Datamatics, she has worked her way to being the Chief Information Officer of the FCBUlka Group.
Ritu has been with FCBUlka for 18 years and has played a crucial role in aligning business with technology. Being a software programmer at heart, she is responsible for creating and developing tools and automating business processes. She believes in getting to the root of the problem and coming up with a solution that is sound in logic and is comprehensively thought through.
In her spare time, Ritu relaxes by trying her hand at diverse cuisines for family & friends.
Savita Mathai- Chief Talent Officer
Savita did her BSc from St. Xavier’s College and then a Masters in Management Studies (MMS) from the Narsee Monjee Institute of Management Studies (NMIMS), with a major in Marketing.
She joined Ulka Advertising as a Management Trainee in 1990. Over the years she has worked on a varied portfolio of clients and brands including Amul, Castrol, Ceat, Voltas, Zodiac, Crompton Greaves, Zandu Pharmaceutical Works and Unilever Bestfoods.
The many years of frontline business experience proved invaluable when the opportunity presented itself to head the HR function for the agency. Having lived, breathed and imbibed its distinctive culture for over 14 long years and having understood the realities of business, the transition was pretty smooth. And now she has been accorded the role of Chief Talent Officer, in which she is leading talent management strategies for the Group.
While Savita may have wandered into HR, the shift has been a turning point and a process of self-discovery for her. She realised that connecting with people, delving into their minds and helping them do their jobs better was something she really enjoyed. The logical next step then was for her to learn the art and science of coaching. She is now an accredited CFI coach.
Personally, she is curious about all things culinary and enjoys experimenting in the kitchen. Having always been an avid reader, she has now gravitated to books on human psychology and practices her coaching skills on her unsuspecting husband and daughter.
Rohit Ohri- Group Chairman & CEO rohit-ohri
As Chairman & CEO, FCBUlka Group, Rohit Ohri leads FCBUlka Advertising and all group agencies of FCB in India. He serves as a member of the global operating committee and reports directly to Carter Murray in New York. He is one of the CEOs helping to guide the global company. Based out of Gurgaon, Rohit leads FCBUlka’s organisational and overall growth strategy in India.
Rohit has nearly twenty-six years of experience in advertising communications. Under Rohit’s leadership, Dentsu India became the fastest-growing operation in the world. Prior to Dentsu, Rohit headed the Delhi office of JWT India. The office grew rapidly and became one of the most profitable offices of JWT globally.
In his three years at Dentsu India, Rohit achieved some successful acquisitions like Taproot and Webchutney.
Rohit has been named as one of the Top-10 Advertising Gurus in India in The Indian Express list of the Most Powerful Indians in 2013 and 2012. Rohit is actively involved in industry bodies like AAAI and The Ad Club as a member of their executive committees.
A creative thinker and strategic leader, Rohit has an exemplary track record in driving organisational efficiency, enhancing the creative product, developing new business, managing organisational change while driving revenue growth and profitability.
Suman Srivastava- Strategic Advisor Suman Srivastava
A graduate of Delhi University, IIM Ahmedabad and IMD Lausanne, he is an advertising man, strategist, author, marathon runner, teacher, social worker, sports fan and creative bartender.
Suman has been in the industry for 29 years and is the quintessential advertising strategist, and in FCBUlka he holds the reins as Chief Strategy Officer for the group.
He started his career with the Lintas Group and was part of the team that set up SSC&B. He then moved on to Euro RSCG in India and became its CEO as well as Chief Strategy Officer for its Asia Pacific region. He was also the Chairman of Euro RSCG's emerging markets planning council and a member of the global management committee.
Suman believes that he was put on earth to be a teacher. He loves teaching and has taught at IIM in Ahmedabad & Bangalore, ISB Hyderabad, IIT Kharagpur, MICA and several other management institutes across the country.
Brand building is a passion for Suman. He has been closely associated with brands from India's leading companies including Hindustan Unilever, Reckitt Benckiser, Intel, Microsoft, IBM, Dell, HDFC Bank, Bharat Petroleum, Reliance, Mahindra & Mahindra, Bajaj Auto and Philips.
He is active in the voluntary sector where he works on causes that range from schooling for slum children to child sexual abuse to rural tourism to getting India to give more. He is a trustee of two NGOs, an adviser to a third and a volunteer with several others.
C Suresh - Chief Financial Officer csuresh
C Suresh is a finance professional with 34 years of experience. He has a Bachelors in Commerce and is a certified Cost Accountant (ICWAI).
After managing finances and tax matters at Wyeth, an American pharmaceutical giant for about 9 years, he decided to move to the advertising sector and jointed the finance team of FCBUlka Group, one of the top 5 advertising agencies.
He has been with FCBUlka Group for 22 years now and has always been a key member of the finance team. He has grown from strength to strength in the FCBUlka Group and is now leading the finance team as Chief Financial Officer.
Suresh’s expertise in finance and tax matters has always been well sought after in the advertising industry. He participates actively in the industry forums on a regular basis. He is currently the Chairman of the IAMAI & AAAI sub-committees and a member of the working committee of IBF-AAAI.
He is very soft-spoken and is sensitive to social issues. He is a strong believer in giving back to the society for the larger good. He has an avid interest in current affairs and his strength is being undeterred under any circumstance.
Creative Philosophy
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Constrat 2015